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The Arnault Family Is Banking on K-Pop Stars to Boost the LVMH Empire
Valentino and Dior bet on K-pop amid China tensions. Will it pay off?
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Which brands are BTS members solo ambassadors of?
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12 K-pop stars who became luxury brand ambassadors in 2023
7 new Asian luxury brand ambassadors to watch in 2023, from BTS' Jimin for Dior and Suga with Valentino, to NewJeans' Danielle's deal with Burberry, Dylan Wang's Louis Vuitton gig and Win's
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