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Few companies can boast a collection of star brands like LVMH Moet Hennessy Louis Vuitton, the French powerhouse that owns the likes of Dior, Dom
The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH (HBR OnPoint Enhanced Edition)
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Solved CASE 22 LVMH in 2016: Its Diversification into Luxury
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PDF) Leveraging designer creativity for impact in luxury brand management: An in-depth case study of designers in the Louis Vuitton Möet Hennessy (LVMH) brand portfolio
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The $100 Billion Man: How Bernard Arnault Stitched Together The World's Third Biggest Fortune With Louis Vuitton, Dior And 77 Other Brands—And Why He's Not Done Yet