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Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Get Real: Preventing Counterfeit Product with Blockchain
Get Real: Preventing Counterfeit Product with Blockchain
Prada and Cartier join the LVMH Aura blockchain consortium - Ledger Insights - blockchain for enterprise
Louis Vuitton Moët Hennessy Merges Luxury with Blockchain
LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD
LVMH Introduces First Global Luxury Blockchain as Online Sales Soar – Rvce News
Luxury Brands want to use Blockchain that will allow Consumers to Verify Goods
Luxury groups join forces on blockchain to verify goods
Now, you can use blockchain to prove a $1,000 bag is not a fake