The Rise of Asian Ambassadors Across Luxury Brands

Korean celebs who are ambassadors of designer brands

6 Asian stars who were just named luxury ambassadors, from K-pop idols BTS' J-Hope for Louis Vuitton, Twice's Momo for Miu Miu and NCT's Taeyong for Loewe, to KinnPorsche's Apo and Mile

7 new Asian luxury brand ambassadors to watch in 2023, from BTS' Jimin for Dior and Suga with Valentino, to NewJeans' Danielle's deal with Burberry, Dylan Wang's Louis Vuitton gig and Win's

Korean celebs who are ambassadors of designer brands

The Future Of Luxury: 7 Trends To Stay Ahead In 2023

The reason luxury brands are on the race to select 4th generation K-pop idols as their new brand ambassadors

Why K-Pop Rules Fashion Week

Korean stars are the new must-have for luxury brands

Tiffany & Co. unveils BTS star Jimin as brand ambassador

What China's reopening means for luxury brands – The China Project